How to Start a Franchise in Cartridge Ink Refilling Business with Cartridge World — Some 12 million cartridges are used annually around the world, and only some three percent are refilled because of fear of damaging printers. It used to be that ink refillers manually injected generic ink into the cartridges, and disregarded the need to weigh and change chips, thus causing more harm than good to computer printers.
While most users wanted to cut costs on cartridges and contribute to preserving the environment, they had no choice but to stay with original equipment because of the inefficiency of refilling systems.
But with the advent of modern technology, not to mention the growing need to cut costs and environmental waste, consumers are beginning to give ink refilling a second look. This is evident in the increasing number of ink refilling companies in the country today. “There is a big market for the refilling and remanufacturing industry in the country,” says Babylyn Decena-Newfield, master franchisee of Cartridge World in the Philippines, one of the leading players in the market.
Now on its second year, the Australian franchise has brought a one-stop shop for all inkjet, laser, fax and photocopier needs, which recycles cartridges using new state-of-the-art earth-friendly technology. It refills cartridges quickly and remanufactures most types of toner cartridges, for about half the price of new products.
With more than 1,600 outlets in over 65 countries, Cartridge World is the first franchise to provide a full range of services to meet the printing needs of both consumers and the business sector. “We are a new franchise system, and every month, our store has increased sales on an average of 40 percent. The break-even point is achievable in six months,” Newfield says.
Cartridge World also sells remanufactured products and carries inkjet cartridges under the Cartridge World brand, which is compatible with printers, with the same quality of a new one.
The company’s entry in the market poses a big challenge in educating customers on good quality and the need to recycle to preserve the environment. Customers should also be assured of printer warranties and be provided with satisfactory after sales service. “We do not operate as a kiosk because of the delicate machines, materials and processes we use. Our technical staff were trained in Australia to provide customers top-of-the-line technology and service,” Newfield says.
A store should have at least a 60-square meter floor area located strategically in a business area, which can provide a steady stream of customers. The company currently has six stores in Shaw Boulevard, Pasig City; Acropolis and Quezon Avenue, Quezon City; Sucat Road, Parañaque City; Biñan, Laguna; and head office at Arnaiz Ave., Makati City. “With a huge market potential, ink refilling has turned out to be not just a cost-cutting measure, but also a very promising business opportunity,” Newfield concludes.
A Cartridge World franchise is an opportunity to:
*escape a job going nowhere;
*replace a job that has become redundant;
*become self employed by utilising the expertise that comes from buying into an established system
The franchisee immediately benefits from:
*Use of established business names, marks
*and proven business systems
*Reduced set-up expenses
*Lower risk of failure
*Promotional and administration support
*Bulk purchasing power
*Ongoing training and advice
*Superior market power
TIn a nutshell, the Cartridge World franchise unites the skills and resources of an experienced and established company with the driving ambition and dedication of the individual investor. The unique aspect of a franchise is that the other franchisees, although in the same business, are not competitors. In fact, their success adds to your success.
For more information, log on to www.cartridgeworld.com.ph.