How to Become a Nestlé Business on Wheels Business Partners – Starting a business doesn’t have to require a lot of capital. For those willing to learn and work hard, Nestlé offers a good opportunity through Business on Wheels (BOW).
BOW involves selling Nestlé products, such as Nescafé, Milo, Coffee-mate, Chuckie and Maggi Magic Sarap, using a tricycle. Target customers are accounts like the carinderia and kapihan. BOW is a route-to-market model that pushes Nestlé products, which promote wellness and nutrition.
How to earn
As a Bower, you can dictate how much your earnings are. BOW guarantees a viable profit as long as the Bowers are able to manage their expenses. Of course, the harder they work, the more they earn.
How much to invest
Initial stocks. As a Bower, you don’t need to invest much except for the initial stocks to be purchased from Nestlé distributors in your area. With P15,000, you can purchase enough stocks for a two-to-three-day period.
Motorcycle. The unit cost of the motorcycle is P100,000, but Nestlé only requires Bowers to pay the discounted price of about P70,000 in four years. This amount is also interest-free. Since the first six months is a period of adjustment, Bowers begin the P1,400 monthly payments on the seventh month. The motorcycle also comes with a warranty that covers identified damages.
What to expect from Nestlé
Onsite training. They teach Bowers all the necessary skills and information they need to run the business. This includes how to manage the cash flow and how to use transaction receipts, and covers onsite training.
Utilizing the personalized training approach, Nestlé FoodServices staff accompany Bowers onsite and teach them how to do the actual selling.
Regular monitoring. To ensure efficiency, Business Development Officers (BDO) monitor the Bowers closely. The BDO checks the number of accounts (such as carinderia, kapihan and market stall) visited by a Bower within a day, the number of productive accounts, etc.
Additional incentives. Bowers also get incentives by focusing on a particular product indicated by Nestlé. If the selected product is Milo 1 kg, when Bowers hit five cases in a month, they get an additional P500 on top of the scheme. In the Greater Manila Area, Bowers who are able to recruit others to become Nestlé BOW business partners receive incentives too.
Nestlé constantly asks vendors for their inputs in coming up with more effective tools and means to increase sales.
They also offer support through incentives given directly to customers.
Another tool that can pull up Bowers’ sales include the click-clock system, which can be installed in carinderias. These are used to dispense bigger pack sachets of Nescafé, Milo and Coffee-mate.
Terms of partnership
Nestlé’s arrangement with Bowers is ongoing as long as they continue to meet the sales target and maintain the working capital. Problems crop up because many Bowers are new to the concept of managing capital; in some cases, they use it all up on something else.
Qualifications of a BOW Business Partner
Interested applicants should be:
• hardworking and industrious
• able to ride a motorcycle (or willing to learn)
• interested to sell Nestlé products
• knowledgeable of areas in Metro Manila, Northern Luzon, Central Luzon, Southern Luzon, Visayas and Mindanao.
• For older applicants, it’s advisable that they bring someone younger (like their son) to help them with the business, which can be physically demanding.
• Once accepted, the Bower should also apply for a business permit with the local government. The business permit needs to be renewed yearly.
How to apply
Send your bio-data to P.O. Box 1556 MCPO, Makati City 1200 (write down “BOW” at the back of the envelope) or email Nestlé FoodServices at firstname.lastname@example.org.
Applicants are then interviewed and assessed by Nestlé.