8 Effective Ways to Promote Your Business – Promoting your business is not only centered in buying precious times and spots in television, radio and print media which can run up to hundreds of thousands of pesos for a single exposure. There are other ways an entrepreneur can make his business known without shelling out so much cash.
Here are effective ways to promote your business at less cost:
1. Employ Word-of-mouth Marketing – This is the best way to promote your business. According to David McCallum, Global Managing Director of media marketing company Nielsen, a recommendation from a friend is the most trusted source of information when making a purchase decision.
2. Invest in a Website – Having a website is a big plus factor since aside from publishing prices and information, viewers also get to see what the products look like without having to venture all the way to their store.
3. Give out Freebies – Sampling is crucial during events exhibits, expos and bazaars, as it encourages people to try out the product or service without having to spend any money.
4. Use Company Tools – You can use your own car o van, if you have, as a moving billboard. You can put sticker or tarpaulin showing your product name and logo. You can also include it in your packaging materials and print in even in uniforms.
5. Join Bazaars and Trade Fairs – Joining trade fairs and bazaars, may be a costly one but they can allow you to display your products and services. And if your products and services got the attention and curiosity of business people going there looking for business opportunities, you can get instant clients who can place big orders.
6. Send out Flyers — This is also quality marketing but be sure that the ad will be received by majority of your prospective clients.
7. Get media exposure – You can ask media people for help. Simply send samples of your products or invite them to try out your services. If they like the experience, they will be more than happy to put in a good word for you when the opportunity comes up.
8. Sponsor TV Shows – You don’t have to take out an ad to appear in a TV shows; some are actually open to ex-deals. Simply provide food for the staff and crew, and in exchange, either you company name gets mentioned or your logo gets flashed on air.